About Samantha

Samantha (Sam) McKenna is an award-winning sales leader with more than a dozen years of experience in sales and leadership in the SaaS technology and law firm space. She has advised over 100 organizations on such processes and has also led global sales teams across large and medium businesses, including LinkedIn and ON24. In her career, Sam has created over a dozen company initiatives, including onboarding, enablement and training for global teams, and has created programs around mentorship, demand generation, coaching and culture that still exist today. She has won awards such as MVP executive, and also holds multiple recognitions for Rep of the Year and multiple President’s Club across multiple companies. She has been named a Top 50 Women in Revenue by SalesHacker and a Top 50 sales leader by Outreach.io. She actively speaks globally on the topics of women in sales/tech/leadership, and also on #samsales tactics. Most recently, she was featured at SalesLoft’s Rainmaker Conference on the mainstage regarding social selling, and has been a guest on nearly 100 podcasts and webinars, including Rob Jeppsen’s Sales Leadership podcast and LinkedIn’s “Live with Sales Leaders”. Sam has also authored over 100 articles covering sales, legal practices and content marketing, and is the founder of the hashtag #samsales, which publishes sales hacks and best practices, and has north of 10,000 followers. She has also spoken at over 50 industry conferences such as keynoting sales conferences, speaking at sales kickoffs and leading workshops at partner retreats. She is a graduate of Florida State University with a Bachelor’s in Business Administration, is originally from Geneva, Switzerland and is an active philanthropist in the Washington, D.C. area.